Katerina Sheina Design

Hi, I’m Katerina — a marketing and graphic design specialist based in Madrid. With over 10 years of experience in marketing strategy and visual design, I create brand identities, digital campaigns, and UX/UI experiences that help businesses grow. "You cannot understand good design if you don't understand people. Design is for people."

Hi, I’m Katerina — a marketing and graphic design specialist based in Madrid. With over 10 years of experience in marketing strategy and visual design, I create brand identities, digital campaigns, and UX/UI experiences that help businesses grow. "You cannot understand good design if you don't understand people. Design is for people."

Case 01

Agent Force AI Report

Designing a professional and visually engaging industry report about AI, following the brand’s corporate guidelines.…

Friedman Valley Label

Wine label design and packaging for US winery and a special edition fun version. Created a label series reflecting…

Case 02

Case 03

Xperience Gifts

Website redesign to improve user experience and simplify the process of browsing and purchasing experiences. Created a…

News

December 25, 2025

Content That Actually Works: A UX-Driven Approach to Content Marketing

Content marketing is no longer just a “nice to have” — in 2026, it’s the backbone of how brands communicate, build…

March 25, 2025

Time-Management Rules for Creative Designers

Productivity is one of today’s biggest challenges: we live in a multitasking, highly competitive environment where new…

November 25, 2024

The Easy Guide to Defining Your Value Proposition

A value proposition explains, in simple terms, how your product or service solves a client’s problem or improves their…

Let's Talk

Madrid

Email me to schedule a meeting

Contact

katerinasheina.madrid@gmail.com

Ln.

Katerina Sheina © 25/26